Virtual Worlds

Virtual Worlds


Businessweek.com has posted an article about the Virtual World Gold Rush which details the growing popularity and the resulting business opportunities of various online virtual world's.

What do the virtual world's offer to advertisers?
Due to their appeal to adolescents, virtual world's offer a direct link for advertisers to market to the prized teen demographic.

Traffic to these sites continue to grow exponentially.

... consultancy Gartner (IT) predicts that 80% of active Internet users will join a virtual world by the end of 2011.

A short list of virtual world's

Club Penguin (kids)
http://www.clubpenguin.com/
(new horizon interactive)

Webkinz (kids)
http://www.webkinz.com/index.html
(ganz)

RuneScape (teen/gaming)
http://runescape.com/

World of Warcraft (teen/gaming)
http://www.worldofwarcraft.com/index.xml
(blizzard)

Second Life (teen/adult)
http://secondlife.com/
(linden labs)

Habbo (teen)
http://www.habbo.com/
(sulake)

There (teen)
http://there.com/
(Makena Technologies)

Playdo (teen)
http://playdo.com/eng/munity.asp

Worlds (teen/adult)
http://www.worlds.com/

Virtual Magic Kingdom (kids)
http://vmk.disney.go.com/vmk/en_US/index?name=VMKHomePage
(disney)

Weblo
http://www.weblo.com/
(Oak Investment)

Virtual MTV (teens)
http://www.m80teams.com/register/index3.html?virtualmtv
(viacom)

Coming Soon:

PlayStation Home
(sony)